Expanding a Flavor-Packed Visual System
Client: Umamicart
Freelance Project
Year: 2021
Creative Designer: Laura
Creative Designer: Cheryl Li
Inspired by the joy of discovery and the communal nature of food, we reimagined the Umamicart logo as a playful pair of chopsticks, each holding a rotating icon to represent a different grocery category. This modular system offered a dynamic way to showcase their ever-growing product range—from pantry staples to fresh produce—while reinforcing their identity in a fun, memorable way.
To further elevate their social presence, we developed a set of bold, texture-rich patterns inspired by the forms and motions of beloved Asian foods—like the marbling of salmon, the swirl of ramen, and the layering of sushi. Combined with vivid gradients from their existing palette, these textures created a vibrant visual toolkit that’s campaign-ready and unmistakably Umamicart.