Cheryl Li

Cheryl Yuejia Li
Creative Designer

unicheryl.go@gmail.com
Instagram

Yuejia Li, who goes by Cheryl, is a creative designer from Chengdu, China, currently based in San Jose and working full-time at TikTok. With several years of experience across branding, digital, and visual systems, I craft work that balances clarity with character.

I approach design with a strategic mindset and a multidisciplinary lens, translating complex ideas into thoughtful, organized, and visually compelling solutions. Always evolving, I thrive on fresh perspectives and creative challenges — building systems, stories, and experiences that make ideas resonate.

Education

Pratt Institute
Communications Design
2019-2021

Tongji University
Industrial Design (Product Design)
2014-2019

Employment

ByteDance TikTok
California
2026-

Further (Previously DesignStudio)
New York
2024-2025

Bulish
New York
2022-2024

1000heads
New York
2021-2022

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