Yuejia Li, who goes by Cheryl, is a creative designer from Chengdu, China, currently based in San Jose and working full-time at TikTok. With several years of experience across branding, digital, and visual systems, I craft work that balances clarity with character.
I approach design with a strategic mindset and a multidisciplinary lens, translating complex ideas into thoughtful, organized, and visually compelling solutions. Always evolving, I thrive on fresh perspectives and creative challenges — building systems, stories, and experiences that make ideas resonate.
I approach design with a strategic mindset and a multidisciplinary lens, translating complex ideas into thoughtful, organized, and visually compelling solutions. Always evolving, I thrive on fresh perspectives and creative challenges — building systems, stories, and experiences that make ideas resonate.
Education
Pratt Institute
Communications Design
2019-2021
Tongji University
Industrial Design (Product Design)
2014-2019
Communications Design
2019-2021
Tongji University
Industrial Design (Product Design)
2014-2019
Employment
ByteDance TikTok
California
2026-
Further (Previously DesignStudio)
New York
2024-2025
Bulish
New York
2022-2024
1000heads
New York
2021-2022
California
2026-
Further (Previously DesignStudio)
New York
2024-2025
Bulish
New York
2022-2024
1000heads
New York
2021-2022