Cheryl Li

RukiRuki - Playful Colors for Everyone

Client: RukiRuki
Year: 2025

RukiRuki is a Chinese stationery brand built to bring joy, creativity, and convenience to people of all ages. Their first launch - erasable colored pencils - debuts on TikTok Shop Thailand in 24- and 48-color sets.

I designed the complete visual identity system, from logo, color palette, and typography to packaging and layout design. The goal was to make RukiRuki feel approachable and fun, blending a youthful spirit with everyday practicality.

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