Cheryl Li

Unlock Insight & Growth Through Financial Data


Client: FlowFi
Agency: Bullish
Year: 2022
Team
Creative Director: Nate Moore
Creative Designer: Jolie Guz
Creative Designer: Cheryl Li
 We created a foundational and future-facing identity system rooted in this mission. At the heart of the design is the FlowFi logo, where the extended “F” becomes a visual metaphor for flexibility, forward movement, and financial flow. This motif carries through the broader system, signaling adaptability and momentum across brand touchpoints.

To elevate the brand’s presence, we introduced a sophisticated palette of layered greens that reflect growth, clarity, and dimensionality—balanced by a rational, grounded blue to convey trust and analytical strength. Together, these elements position FlowFi as a confident, modern partner for businesses ready to harness their financial data and accelerate their next chapter.























© CherylLi — 2025