Cheryl Li

Design Atmoshphere Through Brand


Client: Fayette 斐叶
Year: 2024 Fayette is a modern bar in Beijing where design, architecture, and atmosphere are seamlessly integrated. Our work spanned from creating the visual identity system to collaborating with the interior designer, ensuring the brand was reflected consistently across every touchpoint.

The logotype combines elegance with clarity: a fluid “F” introduces a sense of sophistication, while the remaining characters are kept clean and modern for strong readability. Paired with Chinese characters, the logo bridges international style with local context. The broader system echoes the space’s architectural language - sculptural wood latticework, stone textures, and warm lighting. Typography, color palette, and graphic elements were designed to harmonize with these materials, extending naturally across menus, packaging, and digital applications.

Fayette’s brand and environment now speak in one voice - an elevated yet approachable destination that celebrates modern design and refined social experience in the heart of Beijing.














© CherylLi — 2025