A Bold Identity for Web3’s Cultural Vanguard
Client: Double Down
Agency: Bullish
Year: 2022
Creative Director: Nate Moore
Creative Designer: Jake Tieman
Creative Designer: Cheryl Li
Strategy Director: Alexa DePasquale
Project Manager: Laura Hockstad
We developed a visual identity system rooted in the personality of founder Magdalena Kala—a Harvard grad, seasoned VC, and unapologetic Nike fanatic. Her sharp insight and cultural fluency shaped a brand that’s just as confident and driven as she is. The design pulls from her inspirations: bold, high-contrast typography, a fearless color palette, and energetic layouts that mirror the dynamism of the space she’s helping build.
More than just a VC fund, Double Down is a rallying point for a new generation of Web3 believers. The brand invites like-minded founders, creators, and thinkers to double down on their conviction—and shape what’s next, together.