Capital Connect - Connection Is Everything
Client:
J.P. Morgan
Agnecy: Bullish
Year: 2022
Team
Creative Director: Nate Moore
Creative Designer: Jake Tieman
Creative Designer: Jolie Guz
Creative Designer: Cheryl Li
Design Intern: Anselm Wiethoff
Motion: BUCK Design
Venture capital is getting more and more competitive, and sourcing the best deals takes a really long time, especially if you’re looking for unconventional or outlier companies. Capital Connect provides a direct connection. The brand identity shows a holistic view of the platform, utilizing a circular motif to create a simple, iconic representation of connection. The identity is built to expand, showing the full range, diversity and possibility of connection that Capital Connect will represent.