Recharging the Future


Client: C-Charger 冲充电站
Year: 2023
C-Charger is an EV charging station company based in Xi’an, China, dedicated to driving the city toward a cleaner and smarter future. The rebrand repositions C-Charger from a functional utility into a confident, future-ready brand that symbolizes energy, connection, and trust.

The new identity introduces a spectrum of electric blues - tones inspired by the flow of power itself - capturing the invisible energy that fuels every journey. The redesigned logo is sharper and steadier, reflecting reliability and progress, while keeping the form simple and modern. Supporting typography is clean, contemporary, and highly legible, ensuring the brand communicates with clarity across digital interfaces, physical stations, and urban environments.

From signage and station environments to apps and touchpoints, the visual system gives C-Charger a consistent and recognizable presence - one that feels dynamic, accessible, and built for the next generation of mobility.