Name: Truth Depression Stick
Client: Truth Initiative
Service: Campaign/Packaging/Product Design/Motion
Year: 2021
Details: In partnership with Truth Initiative, Mojo Supermarket launched a real fake vape company to call a nicotine vape what it really is - A Depression Stick. We rebranded nicotine for a new generation to out vaping as the silent contributor to mental health issues. Depression Stick launched like a real deal, with fun flavors, billboards, wildposting, and even merchandise! The response to our fake company became our real campaign.
Client: Truth Initiative
Service: Campaign/Packaging/Product Design/Motion
Year: 2021
Details: In partnership with Truth Initiative, Mojo Supermarket launched a real fake vape company to call a nicotine vape what it really is - A Depression Stick. We rebranded nicotine for a new generation to out vaping as the silent contributor to mental health issues. Depression Stick launched like a real deal, with fun flavors, billboards, wildposting, and even merchandise! The response to our fake company became our real campaign.
